Closest to my Heart

I conduct user research to understand the target audience(campers), their needs, and pain points.
I figure out the reasons why they are not staying on the website, and not booking any campsites.

I relook at the UX of the current site. And improve it in every section assuring this meets users’ needs, solves their problems, eg: clear navigation, and also achieves the business goals.

I creating low-fidelity mockups to visualise the ideas to life.It helps to serve as a blueprint for the website’s design, providing a foundation for a well-structured and user-friendly interface.

I define the visual identity of the website, including colours, typography, and visual elements aligned with the brand and target audience.Create high-fidelity mockups that bring the design to life.

I collaborate with stakeholders and gather feedback on the design concepts and prototypes.Iterate and refine the design based on the feedback received.

I collaborate with developers to ensure the seamless integration of design into the website’s development process.I provide design assets and guidelines to ensure the design is implemented accurately and consistently.